Landing Pages That Convert for Brokers
A landing page is not a homepage. It is a focused page with one job: turn a visitor into an enquiry. Here is what separates broker landing pages that convert from ones that leak opportunities.
What works
- Headline that speaks to the visitor, not about you
- Single clear action (not five different CTAs)
- Trust signals relevant to brokers (accreditations, lender panels)
- Mobile-first design (most referral clicks are on phones)
- Fast load time (every second costs conversions)
- Specific to the traffic source (referral vs ad vs social)
What does not work
- Generic homepage as the landing destination
- Walls of text explaining every service
- Multiple competing calls to action
- Forms with too many fields
- No clear reason to act now
- Same page for every audience
Types of Broker Landing Pages
Referral partner page
A dedicated URL for each referral partner with messaging tailored to their audience. Accountant referrals see different copy than real estate referrals.
yoursite.com.au/refer/accountant-name
Service-specific page
First home buyers, refinancing, investment loans - each with its own page and messaging. Prospects should feel like the page was built for them.
yoursite.com.au/first-home-buyer
Campaign landing page
Pages built for specific campaigns, content pieces, or ads. One campaign, one page, one action.
yoursite.com.au/free-rate-check
The Core Principle
A landing page should make the visitor feel like it was built specifically for them. When someone arrives from an accountant referral, they should see messaging for people coming from accountants. When a first home buyer clicks your ad, they should land on a first home buyer page. Generic pages convert generically. Specific pages convert specifically.
Need landing pages that convert?
Book a strategy call to discuss your traffic sources and what kind of pages would work best.
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